Actions
The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
Active Channels
Channels which are actively used in the FirstHive platform
Avg. Time on Site
The average duration of a visit.
All Tags
The customer should be part of ‘All’ Tags selected for segment creation
Any Tags
The customer should be part of ‘Any’ one of the Tags selected for segment creation
Bounce Rate
The percentage of visits that only had a single page view. This means, that the visitor left the website directly from the entrance page.
Bounced
Count of email failed to deliver due to recipient bad Domain id format
Channel
Interface to communicate with brand customers
Click
A click is counted each time someone clicks on a link pointing to your website.
Click Rate
Percentage of unique click by unique delivered
Content Tag
Based on the campaign content, the tag can be defined while setting up the campaigns
Customers
A Person who has interacted with your brand
Dormant
Customer who is inactive or not interacted with the brand
Delivered
Count of email successfully delivered to the recipient email address
Dynamic Segments
New customers will be added dynamically based on the rule applied while creating the segment
Engaged
Customer who are active or interacted with the brand
Event
Any action performed by a customer while interacting with the brand interface is counted as an event
FH-ID
The unique FirstHive ID of a customer in the FH platform
Identified Customers
Customers who have named identity
Inverse Click Rate
Percentage of customers who do not click by total delivered
Inverse CTR
Percentage of customers who do not click by total open
Interaction ID
Every time a customer interacts with any of the brand interfaces, FH will create a unique interaction ID for that interaction
Interaction
Every time a customer interacts with brands interface is counted as an interaction
Max Action
The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
Not Open Rate
Percentage of customers who have not opened the email
Open
No. Of customer who has opened the communication
Open Rate
Percentage of Total Open by Total Delivered
Pseudonymous customers
Customer who doesn’t have a named identity
System Tag
Tags assigned by the system on the basis of source, geo, location, campaign, channel etc.
Sent
Count of emails sent out from the application for all or selected campaign
Static Segments
This will have fixed set of customer added based on the rule applied while creating the segment
Total customers
Total unique customers in the FH platform
Total Interactions
No. Of interactions captured across channels for brand customers
Tags
A contextual identity of a customer is called Tags. Tags can be system generated, user-defined or defined as per content
Unique Visits
The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.
Unification
The process of creating a unique customer identity across all channels basis the data collected using the ML algorithm is called unification
Unsubscribed
Count of email address who do not wish you receive your email. These email ids will be automatically excluded from all your future campaign.
Unique CTR
Percentage of unique click by unique open
User-defined Tag
The account user can define specific tags based on the business requirements
Visits
If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.