How Do I Create WhatsApp Campaign in FirstHive?

How to Create WhatsApp Campaign?

Step 1: Go to Campaigns.

Step 2: Click Create Your Campaign.

Step 3: Enter Campaign Name (mention unique title for the campaign as a name of the campaign).

Step 4: Select WhatsApp from the channels.

Step 5: Select SenderId from the drop-down.

Step 6: Click Continue.

In the WhatsApp content page,

In the Preview section, you have two functionalities:

Basic

When you select Basic, you need to enter a mobile number/numbers and send a test message for checking purpose or you can click Execute now to execute the campaign or Schedule it for later.

Advance

When you select Basic, you need to enter a mobile number/numbers or select as default and send a test message for checking purpose or you can click Execute now to execute the campaign or Schedule it for later.

Here, you have another option to Run A/B Test.

This takes you to the next window, where you need to enter the following details:

1. Select the WhatsApp Campaign from the drop-down.

• Enter Test Percentage (%).
• Select the Metric from the drop-down. For WhatsApp, there are two metrics available:

• Read Through Rate
• Click Through Rate

• Select the Test Duration and wait. The Test Duration range is between 1-24 Hours, after crossing the set time; this will decide which campaign has performed better.
• If the result comes inconclusive (A=B), then you need to select the campaign of your preference/choice. Choose either A or B.
• Click Continue. Once you click on continue, this will go to prgm_campaing_ABtesting. The record will be saved against the record id in pk_cmp_A and pk_cmp_B column. All the details including Test Percentage, Metric, etc., will be saved in this table.

When you click on Manage Campaign (get back to the main Menu), you see:

1. The A/B tag in the campaign dashboard.
2. When you click on Execute Now, the pk_id will be passed for the campaign. This will search for the pk_id and from there it will get either Campaign A or Campaign B.

What is A/B Testing

A/B testing compares two versions of an email campaign, or an aspect in a scenario to evaluate which performs best. With the different variants shown to your customers, you can determine which version is the most effective with data-backed evidence.

FirstHive offers A/B testing in scenarios (WhatsApp campaigns). A customer is assigned a variant that will be shown to them instantly when reaching an A/B split node in a scenario or matching the conditions for displaying WhatsApp campaign.

Steps

Step 1: Create two Campaigns.

Step 2: Put the users in Campaign A.

• Copy the Exclusion IDs to Campaign B

Step 3: Validate Users

Step 4: Get the Test % Users.

Step 5: Divide the users into two parts A and B.

Step 6: Call the Campaign API.

Step 7: Set the Time and Wait.

Step 8: Calculate the Decision.

Step 9: Select the campaign version to be sent, either A or B.

Step 10: Send Final Campaign.