Go to Tag Manager.
Select the program. As you have logged in to wforwoman.com, so you need to select W4W UAT.
Click Tiggers.
You can see, the evet addToCart is called.
Click Edit icon under Actions.

When the event name = addToCart is pushed into the data layer, FH tags are triggered. Then, this particular script will be called.

What Do You Mean by Custom Event?

A custom event is triggered when pushing into the data layer.

To add a custom event, you need to follow the steps mentioned below:

Click CREATE NEW TRIGGER

This will ask you to choose a trigger type and you need to define it as Custom Event.

How to Check the Events Captured?

To check the events captured, follow the steps mentioned below:

Go to the website and open the console:

Click Application.
Enter the visitor id in search box or search for visitor in the search box.
Copy the visitor_id as displayed in the value section.

NOTE

visitor_id: The id created against a particular visitor.

Now, go to FirstHive Dashboard:

Select the campaign from the drop-down or search by campaign _id/campaign name.

Under Visitors tab, click Visitor Log.
Then, click View Visitor Profile.

Here, you can see all the details related to a visitor’s profile. As shown in the screen below, replace the underlined section in the link with the copied visitor_id and click enter or just refresh the page. This will display the profile for that particular id only.

Important

For every visitor, the team creates a profile FH database. To check the profile, copy the visitor_id and paste in the link in place of the previous one.

This will display the visitor’s profile for that particular id only.

For example, a user login to franklintempletonindia.com and go to Funds & Solutions page and under Family Solutions category, he/she chooses All Funds.

This will display all the pages visited by the user as shown in the screen.