A recurring campaign is a campaign that runs at regular intervals. These campaigns can be repeated as often as necessary and do not need to have an end date. The end date for a recurring campaign is derived from its start date and the number of periods for this campaign.

For example, a birthday campaign is a typical example of a recurring campaign. Here, you would send a congratulation letter or e-mail to customers who have their birthday on this particular day. You would need to assign a profile to your recurring campaign, holding enough selection criteria to select all those customers whose birthday fell on that particular day. Since the campaign would be set up to run daily, a new customer selection takes place every day based on the assigned profile for each campaign period. All those customers selected for a particular period would then receive their birthday congratulations on time via the campaign execution channel.

Step 1: Create a campaign. Go to Campaign Automation to activate your campaign.

Step 2: Create a campaign element for periodic execution (e.g., sending the birthday mail).

Step 3: Connect the campaign (start node of your recurring process) and the campaign element which you have just created in the step before.

Step 4: Double-click the campaign (=start node) to display detailed area of the campaign automation application. To define this campaign to be a periodic campaign you have to specify three (3) parameters:

Set periodic campaign to –> Yes
Specify a period type (e.g., Daily)
Specify the number of required periods.

You also specify how often in more detail, for example, you can say that the campaign takes place hourly every two hours for a total of fifteen (15) times.

Double click the campaign element to maintain required parameters for the execution channel you wish to use and also to assign a profile or a target group to it.
Finally, you release and save your recurring campaign process as usual and then you start it from the start node.