To see Email Analytics; you need to the followings:
- Login to your FirstHive account
- On the left panel, go to Analytics >> Email Campaign Analytics
It’s a prebuilt dashboard that helps answer the questions on Email Delivered and Email Open & Click for the selected period. More metrics are available below the graphs.
 NOTE
To see the details of any specific metrics or to create a segment on a specific metric’s dataset, click on metric’s value to go to the campaign details page. |
Email Analytics Metrics Definitions:
- Sent: Count of Email Sent
- Delivered: Count of Email Delivered
- Failed: Count of Email failed to deliver due to incorrect email id
- Bounced: Count of Email failed to deliver due to bad Domain id or various reasons that lead to email bounce
- Unsubscribed: Count of users who do not wish to receive your emails. These IDs will be automatically skipped by FirstHive in your next Campaign.
- Open Rate: Percentage of Total Open upon Total Delivered
Formula Applied: % (Total open/Total Delivered) - Unique Open Rate: Percentage of Unique Open upon Total Delivered
- Unique Open: count only one open per sent email
Formula: % (Unique Open/ Total Delivered) - Not Open Rate: Percentage of email not clicked upon Total Delivered
Formula: % (Email not open/Total Delivered) - CTR vs Open: Percentage of Unique Clicks Vs Unique Open
Formula: % (Unique Clicks/Unique Open) - Inverse CTR vs Open: Percentage of Customers who opened but did not click Vs Total Open
Formula: % (Users did not click/ Total Open) - CTR vs Delivered: Percentage of Unique Clicks Vs Total Delivered
Formula: % (Unique Clicks/Total Delivered) - Inverse CTR vs Delivered: Percentage of customers who did not click Vs Total Delivered
Formula: % (Users did not click/Total Delivered)