Getting Started

FirstHive CDP Tag Manager is a feature that takes FirstHive CDP Analytics to the next level. Similar to how a CMS gives you the flexibility to publish content for your website, a Tag Management System (TMS) allows you to easily embed first- and third-party application resources into your website.

A Tag Manager is a powerful tool for managing and streamlining all your website’s tracking and marketing snippets in one centralized platform. These snippets—typically JavaScript code—are added as Tags through the Tag Manager interface.

Triggers define when these Tags should execute, allowing the Tag Manager to automatically inject code snippets into your website during runtime. This eliminates the need for manual edits to your website code.

Tag Manager Components

With FirstHive CDP Tag Manager, you can easily make changes to your website without relying on a developer. This means faster implementation of new features, quicker adjustments, and faster access to insights and data.

• Tag: A snippet of code (usually JavaScript or HTML) that the Tag Manager automatically adds to your website. Tags can include analytics scripts, conversion tracking codes, or marketing pixels.
• Trigger: A condition that defines when a tag should fire. For example, a tag might fire when a user clicks a specific button or visits a certain page.
• Variables: Optional components that interact with the data layer and provide values for tags and triggers. Variables can store information like click IDs, page URLs, or custom user data.

The illustration shows a Tag Manager container configured to track clicks on a specific button. Once the FirstHive CDP container code is added to your website, you can build your tracking setup through a user-friendly interface.

For example, when a visitor clicks a button (identified by click ID=5123), a Variable collects the data, a Trigger activates, and the Tag sends tracking data to analytics, marketing, or other third-party services.

Key Features of FirstHive CDP Tag Manager

• Dynamic Modifications: Update or modify tags directly in the Tag Manager without changing the container script embedded in your website.
• Backend Management: Configure and manage all Tags, Triggers, and Variables entirely through the interface.
• Runtime Data Collection: Dynamically retrieve data from your website at runtime for more flexibility.

Tag Manager Use Cases

With FirstHive CDP Tag Manager, you can:

• Monitor website traffic and user behavior with core tracking features like page views, session data, and visitor metrics.
• Track conversions on key actions like purchases or signups.
• Enable remarketing to retarget visitors with personalized ads.
• Track ecommerce interactions.
• Add custom code snippets required for analytics, marketing, or personalization.

You can also extend tracking capabilities with advanced features such as:

• Custom Dimensions: Assign additional data to visitors or actions (e.g., user roles, product categories) and analyze them in reports.
• User ID Tracking: Identify and track individual users across sessions and devices. With Tag Manager, you can dynamically configure and pass User IDs to FirstHive CDP, ensuring accurate reporting while respecting privacy regulations.

Example: Track Button Clicks with FirstHive CDP Tag Manager

Tracking button clicks allows you to measure how users interact with critical elements on your site, such as a Sign Up button.

Here’s how it works:

1. Configure a Variable to capture the click ID.
2. Set up a Trigger to fire when the button with that click ID is pressed.
3. Add a Tag to send the data to FirstHive CDP or any third-party service.

This setup gives you detailed visibility into user engagement and conversion paths without touching the core website code.