Behaviour

FirstHive CDP measures a wide range of customer actions such as pageviews, file downloads, link clicks, and interactions with specific content blocks through content tracking. You can also implement custom events and track overall page performance.

In addition, FirstHive CDP provides insightful and visual tools including page overlay, transitions, and user flow reports. You can also analyse audience behaviour in detail—such as clicks, mouse movements, and scroll activity—using heatmaps and individual session recordings.