Aquisition and Marketing Channels

FirstHive CDP helps you understand how customers arrive and engage by tracking their acquisition sources and marketing channels. This includes identifying whether a visit or interaction came from a search engine, social media platform, paid campaign, referral link, or direct entry.

Understanding acquisition is essential for evaluating the effectiveness of your marketing efforts and optimising channel performance. FirstHive CDP groups activity by Channel Type to give you a high-level view of traffic and engagement sources, and uses Referrer information to attribute visits and conversions to specific campaigns or sites.

This section includes guides explaining how Acquisition reports work in FirstHive CDP:

• Attribution logic and how source information is tracked
• Search engine and keyword reporting
• Referrer websites and UTM-tagged campaign tracking
• Marketing channels such as paid search, social, and email
• Segmenting traffic based on acquisition data
• Common troubleshooting tips