User IDs

FirstHive CDP includes a User ID feature for enhanced tracking on websites and applications that allow visitors to log in. This feature enables businesses to connect a unique identifier—such as a visitor’s username, email, or customer ID—with their analytics data for more accurate tracking.

By tracking the User ID, you can connect visits from the same user across multiple sessions, dates, and devices, ensuring a more unified and precise view of customer behavior.

Benefits of Enabling User ID Tracking

Enabling User ID tracking in FirstHive CDP provides several advantages:

1. More accurate unique visitor counts
   • FirstHive CDP typically uses multiple heuristics to determine whether a visit is unique. With User ID tracking, you can reliably track the same user across different devices, browsers, and locations, resulting in more precise visitor counts.
2. Understand where users are getting stuck
   • Segment visits by a specific User ID to see where an individual user may be facing issues. This makes it easier to offer targeted customer support when people encounter challenges navigating your site or app.
3. Learn what specific users are doing
   • View the Visits Log for individual users based on their User ID. This shows all actions performed across all visits—ideal for providing customer support, troubleshooting, or conducting security audits.
4. View full User Profiles
   • Build detailed profiles for each user, including time spent on your site, access locations, and lifetime Ecommerce or engagement value. This is especially useful for market research and personalization strategies.
5. Identify your most engaged users
   • Generate lists of highly engaged users and sort them by metrics like session duration, frequency, or spend. This helps you identify loyal customers, analyze behaviors, and optimize engagement strategies.