Multi Channel Conversion Attribution

Multi Channel Conversion Attribution, also known as Cross Channel Attribution, lets you assign a value to each visit prior to a conversion. By default, FirstHive CDP shows only the channel of the last non-direct visit when a conversion occurs.

In reality, multiple channels usually contribute to a conversion, as a visitor often interacts with your website several times before completing a goal. By applying different attribution models, you get a more accurate view of which channels truly drive conversions. This insight helps you understand where to invest your marketing budget most effectively to acquire visitors.