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Manage Tags in FH Tag Manager

A tag is a snippet of code that can be executed on your site. Most of the time, a tag may be used either to send data to a third party (for example, tracking data) or to embed content from a third party into your website (for example, social widgets or surveys). You can add as many tags as you like, and a tag will be executed as soon as the condition of a connected trigger is met.

In FirstHive CDP Tag Manager, navigate to Tags to view and manage all tags within the container.

Manage Tags Overview

All tags are listed with their associated triggers. From here, you can create new tags or pause, edit, delete, and copy existing ones.

  • Clicking the pause icon next to a tag will temporarily disable it. After deploying the container to a live or testing environment, paused tags will not execute when their triggers fire.
  • To reactivate a paused tag, click the play icon.
  • This is useful for taking tags offline that you plan to reuse later.

Add a New Tag

Tip: Avoid overloading your FirstHive CDP Tag Manager container with too many tags and triggers, as it may lead to slower performance or issues on your site. If you need to manage a large number of tracking conditions, use the data layer to pass structured information and reduce complexity within the container.

In the open container’s Dashboard or Manage Tags page, click Create New Tag.

Select the Tag

Choose the type of tag you want to include within the container, for example:

  • FirstHive CDP Analytics (to embed the FirstHive tracking code into your website through the TMS)
  • Google Analytics
  • Facebook Conversion Pixel
  • Custom HTML Tags
  • Remarketing Tags, etc.

Configure the Tag

The configuration consists of three main parts:

  1. Tag Details – Define what the tag should do or how it should behave.
  2. For example, configure a FirstHive CDP Tracking URL or your Google Analytics property ID.
  3. Available fields will differ depending on the selected tag.
  4. Trigger Assignment – Define when the tag should execute (or be blocked).
  5. A tag will only execute when its connected trigger fires.
  6. Advanced Settings – Control additional execution rules:
  7. How often the tag should fire
  8. The order in which tags execute
  9. Start and end dates for when the tag should run

Define When a Tag Should Execute

When you copy/paste the FirstHive CDP Analytics JavaScript default tracking code, it sends data to the FirstHive server on every pageview.

  • This behaviour may need adjustment in cases where only specific pages or user-consent scenarios should be tracked.
  • Use Triggers to configure conditions that control when a tag executes.

If you are new to FirstHive CDP Tag Manager, check the Triggers guide for a full explanation of how triggers work.

Advanced Settings Example

Some advanced scenarios include:

  • Remarketing campaigns – Cookies set only until a specific end date.
  • Limited-time events – Automatically stop a tag from triggering after a given period.
  • Execution order – Ensure certain tags always fire before or after others.

With advanced settings, you can define these parameters once, and FirstHive CDP will automatically manage tag execution without needing to manually deactivate them later.