Manage Triggers in FH Tag Manager

A trigger defines the condition under which a tag is executed or blocked. Triggers listen for specific events on your website, such as a page view, form submission, or scroll depth, and determine when a tag should fire. You can also apply filters so tags only fire on certain pages or when specific variables are matched.

In FirstHive CDP Tag Manager, navigate to Triggers to view and manage all triggers within the container.

All triggers are listed with their type and any configured filters. From here, you can create new triggers, as well as edit, delete, and copy existing ones.

Add a New Trigger

Tip: Avoid overloading your FirstHive CDP Tag Manager container with too many tags and triggers, as it may lead to slower performance or issues on your site. If you need to manage a large number of tracking conditions, use the data layer to pass structured information and reduce complexity within the container.

In the Manage Triggers page, click Create New Trigger.

A wide variety of trigger types are available by default within FirstHive CDP, and each one can be individually configured:

Example: Tracking Blog Comments

Let’s say you allow visitors to comment on your blog posts and you want to measure the number of comments submitted.

• Without a Tag Manager: You would need to add tracking code directly to the source code of your website.
• With FirstHive CDP Tag Manager: You only need to indicate that a tag should be triggered when the comment form is submitted:

You can even refine this further by specifying a particular form for laser-precise tracking:

As you can see, triggers make it easy to deploy powerful tracking codes within FirstHive CDP Analytics without touching your site’s source code.