Unique Visitor

A Unique Visitor represents an unduplicated individual visiting your website, based on available identification methods such as FirstHive’s first-party cookies or User Id. Cookies store the visitor ID and timestamp of the last activity. Session timeouts and cookie settings directly influence how visits and visitors are counted.

• When cookies are present, each visitor is counted only once per selected reporting period, even if they visit the website multiple times during that time.
• If the same person accesses your website from two different devices (for example, a laptop and a mobile phone), FirstHive will record two Unique Visitors because the identification cookie is device-specific.
• If the visitor’s browser does not accept FirstHive cookies, for example, when cookies are disabled, blocked, or deleted, FirstHive attempts to match the visitor based on a combination of features such as IP address, browser type, installed plugins, and operating system. This method (cookieless tracking) is less reliable than cookie-based tracking and may result in some returning visitors being counted as new.

View Visitor and Visit counts

FirstHive shows Unique Visitor counts for daily, weekly, and monthly reports.

Go to Visitors > Overview to see the total number of Visits and Unique Visitors for the selected calendar period.

• You can also use Segments to filter by visitor or visit characteristics depending on your analysis goals.
• In Custom Reports, you can select metrics such as Visits or Unique Visitors to focus your reporting.