View Custom Dimension Report
Custom Dimensions each have their own dedicated reports page within the relevant section of FirstHive CDP. The primary reports for Visit-scoped custom dimensions can be found within the Visitors section, while Action-scoped custom dimensions are found within the Behaviours section of the main navigation in FirstHive CDP. The available metrics may differ depending on the scope.
Visit-Scoped Custom Dimension Reports
The screenshot below features an example User Type report, which is for a Visit-scoped custom dimension. The unique values associated with this custom dimension are shown along the left-hand side of the table, followed by visit metrics for each dimension value. You can manipulate the collected data using FirstHive CDP’s standard table features.
User Type Table
This example report helps you understand the engagement levels of different user types. It allows you to exclude staff from sales optimisation analysis and understand whether registered users are more or less engaged than guest visitors.
Action-Scoped Custom Dimension Reports
The next screenshot features an example Page Author report, which is for an Action-scoped custom dimension. The unique values associated with this custom dimension are shown along the left-hand side of the table, followed by action metrics for each dimension value. The display settings and data can be manipulated using the standard FirstHive CDP table tools.
Page Author Dimension Table
This example report allows you to see which content creators are generating the most activity on your site. If one author has a lower bounce rate, you can investigate what they are doing right—or what others may be missing. Conversely, if one author creates content for your funnels but has a higher bounce rate than average, this may indicate an area that needs attention.
Custom Dimensions in the Visits Log
You can access Custom Dimensions of both scopes through the Visits Log section.
- Visit-Scoped Custom Dimensions are displayed on the left-hand side of a visitor’s log. For example, User Type may show as guest for a particular visit.
- Action-Scoped Custom Dimensions can be seen by hovering over an action they are attached to. For example, Page Author, Page Location, and Page Type custom dimensions may be associated with a pageview.
Discover Custom Dimensions for Registered Users
If you have enabled the User ID feature within FirstHive CDP, you can discover the Visit-Scoped Custom Dimensions associated with each user on their Visitor Profile. Navigate to the User IDs page within the Visitors section, then click on the Visitor Profile icon next to the user you’d like to investigate.
Visitor Profile Custom Dimensions
In addition to all standard FirstHive CDP metrics, you will see a Custom Dimensions (Visit) section listing any associated dimensions for that user. For example, User Type may be set to author for this visitor, while others might be admin, guest, or customer.
Alternative examples of useful Custom Dimensions include a visitor’s gender on a dating site or their organisation in a B2B enterprise sales environment. You are limited only by the dimensions you configure and your ability to collect the relevant data from your site.