Understanding Custom Reports

Custom Reports in FirstHive CDP offer a comprehensive array of powerful features designed to enhance your data analysis. With Custom Reports, you gain the flexibility to tailor your insights by handpicking the dimensions and metrics that align with your business objectives.

Furthermore, you can bring your data to life through a diverse range of visualization options, ensuring that your information is presented in the most meaningful way for your team. To top it off, Custom Reports enable you to elevate your analysis precision by applying specific filters, helping you sift through data noise and focus on actionable insights that matter most.

• User Behavior: Use filters to focus on a specific time frame or user segment, such as “New Customers” or “Returning Customers,” to understand how different user groups interact with your site.
• Visualizations: Custom Reports allow you to visualize this data using various chart types like bar charts, pie charts, or line graphs, making it easier to grasp trends and patterns.
• Efficient Filtering: Apply filters to analyze user behavior and engagement based on the type of device used to access your website or application. For instance, you can filter your data to compare how users on mobile devices interact with your platform versus those on desktop devices.
• Pivoting: Explore your data from different angles by pivoting reports—for example, examining how user engagement varies by geographic location or device type.
• Automated Reporting: By integrating FirstHive CDP’s Custom Reports with automated Email or SMS Reports, you can effortlessly schedule and share custom insights with colleagues or customers, ensuring that your team always stays informed.