Measure Marketing Campaigns Performance

FirstHive CDP provides you with the tools to track performance, measure goal conversions, and evaluate marketing campaigns across multiple channels.

To get started, we recommend that you:

1. Create Goals for all important customer actions you want to measure as conversions.
2. Use the URL builder to generate tracking links for landing pages in emails, paid ads, or other campaigns.
3. Check the Campaigns report to see how campaigns perform overall, how each one contributes to conversions, and which campaigns drive the most growth.
4. Leverage multi-channel attribution reports to understand how each channel (SEO, paid campaigns, social, referrals, etc.) contributes to your goals and impacts conversions when customers engage across multiple sources.
5. Track email performance by measuring clicks on newsletter and campaign links.