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Check Cohort Report for a Specific A/B Test Variation

You can use FirstHive CDP to check Cohort reports and see how different A/B test variations perform.

By creating a segment based on the A/B test variation name and applying it to a Cohort report, you can clearly compare how each variation performs over time against the conditions of the segment.

Note:

  • You need to have both the Cohorts feature and the A/B Testing module enabled in FirstHive CDP.
  • To ensure accurate reporting, make sure the A/B test variation names are unique.