Event Tracking

Event Tracking adds context to how users interact with your website or app. While page view data tells you how many people visit your pages, Event Tracking goes further by showing what users actually do while they’re there.

For example, 100 people may visit your homepage for 20 minutes, but you won’t know whether they walked away or engaged with content—like watching a promotional video or attempting to fill out a newsletter form but encountering an error.

Every website is unique, so the events you track and how you track them will vary. However, there are common website elements worth monitoring with events. Below is a selection of popular use cases and the types of questions they can answer when tracked with FirstHive CDP.