Funnel

A funnel is a series of actions that you expect your visitors to take as they progress through your website. By defining a funnel, you can improve your conversion rates, sales, and revenue by identifying where you lose visitors as they navigate your site.

What is a Funnel?

A Funnel is a sequence of steps you expect visitors to follow on your website. For example, if you run an ecommerce store, your primary goal may be for a visitor to complete a purchase, but several key steps typically occur along the way:

1. Visitor enters your website
2. Clicks on a product page
3. Adds a product to their cart
4. Goes to the checkout page
5. Completes the purchase

These steps form a simple yet common funnel design. Each step represents a point where visitors may drop off. While tracking overall purchases is useful, tracking progression through each step helps you pinpoint where visitors abandon the process.

This is where FirstHive CDP Funnels comes in. Funnels allow you to track visitor progression through key conversion steps toward a goal. In the example below, although the website received nearly 20,000 visits, only 1,778 visitors made it to the product page, and just 113 completed a purchase.

This type of funnel analysis helps you understand exactly where visitors are dropping off. With these insights, you can optimize the earlier steps in your funnel. The more visitors that successfully progress through each stage, the higher the chance they will convert in later stages.