Goals and Conversions

The Goals feature within FirstHive CDP helps track your website performance against business objectives. These objectives can include lead generation, online sales, or increased brand exposure.

Goals are potentially the most important part of your analytics tracking. Well-defined goals help you understand things like which types of visitors are converting on your website objectives, the marketing channels those visitors are coming from, and why some visitors aren’t converting. Goal data can help you improve under-performing areas of your website so you can convert more visits into leads. They can also help you identify the most beneficial marketing channels to focus on.

On every website, there are specific actions visitors take that contribute to objectives. These actions will vary but could be as simple as visiting a specific page or submitting an online form. Since these goals vary between sites, you will need to manually configure them in FirstHive CDP to collect useful data.