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Audience Bridge

Seamlessly sync customer segments from FirstHive to a wide range of external advertising and marketing platforms using both PII-based and non-PII-based matching, depending on the platform’s capabilities.

PII-Based Audience Sync

FirstHive supports out-of-the-box audience sync to the following platforms using personally identifiable information (PII) such as email addresses or phone numbers:

  • Meta (Facebook) Ads
  • Google Ads
  • X (Twitter) Ads
  • Criteo
  • Klaviyo
  • Amazon S3
  • Azure Blob
  • Managed File Transfer (MFT)
  • SFTP

These integrations allow you to build high-fidelity audience segments in FirstHive and activate them directly on paid media platforms or internal systems.

Non-PII Based Audience Sync

For platforms that support anonymous identifiers (such as device IDs or browser cookies), FirstHive currently enables non-PII audience sync with:

  • Meta (Facebook) Ads

This is ideal for retargeting or lookalike modeling without relying on direct identifiers.

Configuration Requirements

To enable Audience Bridge syncs, ensure that:

  • You have the required admin privileges or Business Manager access on the destination platforms
  • You complete OAuth authorization from within your FirstHive account for each integration