Campaign Execution and Orchestration
Create, trigger, and track campaigns across multiple channels—including email, SMS, RCS, mobile/web push, WhatsApp, and more—from a single, unified dashboard. With integrated orchestration and intelligent automation, you can build personalized journeys that engage customers at the right time, on the right channel.
Pre-Launch Checklist
Before launching your campaign, verify the following:
- Sender routes are configured correctly across all intended channels
- Sender IDs are active and mapped to the relevant campaign types
Setting Up Your First Campaign
1. Campaign Builder: Start by selecting your preferred campaign type.
- Choose from Email, SMS, RCS, Mobile Push, Web Push, or Multi-Channel.
- Use pre-built templates or design custom campaign flows.
- Set trigger conditions and schedule deployment timing.
2. Audience Selection: Target the right audience for your campaign.
- Select from AI-powered or rule-based segments.
- Apply additional filters or exclusions if needed.
- Preview audience size and composition in real time.
- Refine your targeting parameters before launch.
3. Personalization Engine: Enhance campaign relevance with powerful personalization tools.
- Leverage integrated customer data from across all connected channels.
- Insert dynamic content based on attributes, preferences, or behavior.
- Enable AI-powered content recommendations.
- Personalize entire content blocks, multimedia elements, and CTAs for deeper engagement.
Cross-Channel Orchestration
Design, automate, and coordinate complex customer journeys across multiple touchpoints:
- Journey Mapping: Create multi-step journeys that span multiple channels
- Trigger-Based Automation: Launch actions based on user behavior or events
- Channel Coordination: Maintain consistent messaging across all active channels
Supported Activation Channels
Activate campaigns across a wide range of channels:
- Email Marketing: Send personalized emails with dynamic, content-rich templates
- SMS Marketing: Run optimized bulk SMS campaigns
- Social Media: Automate posting and customer engagement
- RCS: Use rich card-based templates and interactive messages
- WhatsApp: Deliver messages with dynamic CTAs and carousel templates
- MAPI: Whatsapp Meta Marketing API integration enabling ads on Whatsapp via Meta ads
- Push Notifications: Engage via mobile and web push notifications
- Advertising Platforms: Integrate with Google Ads, Facebook Ads, and more (see Audience Bridge for details)