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Campaign Execution and Orchestration

Create, trigger, and track campaigns across multiple channels—including email, SMS, RCS, mobile/web push, WhatsApp, and more—from a single, unified dashboard. With integrated orchestration and intelligent automation, you can build personalized journeys that engage customers at the right time, on the right channel.

Pre-Launch Checklist

Before launching your campaign, verify the following:

  • Sender routes are configured correctly across all intended channels
  • Sender IDs are active and mapped to the relevant campaign types

Setting Up Your First Campaign

1. Campaign Builder: Start by selecting your preferred campaign type.

  • Choose from Email, SMS, RCS, Mobile Push, Web Push, or Multi-Channel.
  • Use pre-built templates or design custom campaign flows.
  • Set trigger conditions and schedule deployment timing.

2. Audience Selection: Target the right audience for your campaign.

  • Select from AI-powered or rule-based segments.
  • Apply additional filters or exclusions if needed.
  • Preview audience size and composition in real time.
  • Refine your targeting parameters before launch.

3. Personalization Engine: Enhance campaign relevance with powerful personalization tools.

  • Leverage integrated customer data from across all connected channels.
  • Insert dynamic content based on attributes, preferences, or behavior.
  • Enable AI-powered content recommendations.
  • Personalize entire content blocks, multimedia elements, and CTAs for deeper engagement.

Cross-Channel Orchestration

Design, automate, and coordinate complex customer journeys across multiple touchpoints:

  • Journey Mapping: Create multi-step journeys that span multiple channels
  • Trigger-Based Automation: Launch actions based on user behavior or events
  • Channel Coordination: Maintain consistent messaging across all active channels

Supported Activation Channels

Activate campaigns across a wide range of channels:

  • Email Marketing: Send personalized emails with dynamic, content-rich templates
  • SMS Marketing: Run optimized bulk SMS campaigns
  • Social Media: Automate posting and customer engagement
  • RCS: Use rich card-based templates and interactive messages
  • WhatsApp: Deliver messages with dynamic CTAs and carousel templates
  • MAPI: Whatsapp Meta Marketing API integration enabling ads on Whatsapp via Meta ads
  • Push Notifications: Engage via mobile and web push notifications
  • Advertising Platforms: Integrate with Google Ads, Facebook Ads, and more (see Audience Bridge for details)