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Reports and Analytics

FirstHive provides powerful analytics tools to help marketers monitor performance, uncover customer trends, and optimize marketing strategies. From real-time dashboards to predictive analytics, users gain end-to-end visibility across campaigns and audiences.

Campaign Performance Analytics

Track how campaigns perform across every channel and touchpoint in real time:

  • Real-Time Dashboards: Monitor campaign outcomes as they happen
  • Cross-Channel Attribution: Understand the full customer journey across web, email, SMS, push, and more
  • ROI Measurement: Analyze returns on marketing investment to improve efficiency
  • Engagement Metrics: Measure opens, clicks, conversions, and customer lifetime value

Customer Analytics

Leverage behavioral and predictive analytics to better understand your audience:

  • Behavioral Insights: Discover how customers engage across channels
  • Predictive Analytics: Forecast future actions, preferences, or outcomes
  • Cohort Analysis: Track segment performance over time
  • Churn Prediction: Identify customers likely to disengage or drop off

Business Intelligence and Custom Reporting

For advanced reporting needs, FirstHive supports a range of flexible options:

  • Custom Reports: Build and save reports tailored to specific business needs
  • API Access: Programmatically extract analytics data for external use
  • Raw Data Access: Enable direct access to data via Power BI or other BI tools
  • Data Canvas: Use FirstHive’s built-in visual reporting interface to create custom dashboards and reports