Conversion Dashboard
One screen that shows how much revenue each channel and campaign really earns, compares attribution models side by side, and tells you which campaigns to scale, keep or review.
The problem
When only the last message gets credit, channels that start or nurture a journey look weaker than they are, and budget follows the wrong numbers. Marketers had no single place to see how each channel performs when every touch counts, how much that depends on the attribution model, or which campaigns deserve more budget.
How it solves the problem
The dashboard is built on Multi-Touch Attribution and reads top to bottom.
- Five global controls drive every number on the page: business unit, attribution model, a second model to compare with, period (last 30, 60 or 90 days, compared with the period before) and lookback window (7, 14 or 30 days).
- AI summarization: three or four plain-language bullets on what changed and what matters, such as revenue versus last period, the biggest gaining and losing channel, and channels last touch undervalues.
- Executive summary: six KPI tiles for conversions, revenue, CPA, ROAS, average days to convert and touches to convert, each with its change from the previous period.
- Playground tab:
- Attributed conversions and revenue per channel under your chosen model, with the comparison model marked on the same bar
- A chart of how each of the four models credits each channel, plus a list of channels undervalued by last touch
- A channel scorecard with spend, conversions, revenue, CPA and ROAS under every model
- Campaigns tab: the same metrics per campaign, plus a budget call for each:
- Scale: ROAS 20% or more above the blended average
- Review: ROAS 20% or more below it
- Maintain: in between
- If the call changes under the comparison model, the row says so, for example “Review under Last touch”. Thresholds can be changed per account.
Covers Email, WhatsApp, SMS, RCS, Push and web notifications, with First touch, Last touch, Linear and Time decay models.
Use cases
| Who | Use case |
|---|---|
| CRM or lifecycle marketer | See which channels drive conversions when every touch counts, and which campaigns to scale, keep or review this month |
| Channel owner | Check whether WhatsApp or Email is undervalued by last-touch reporting |
| Marketing head or CMO | Read the AI summary and KPIs to see whether revenue, CPA and ROAS are improving |
| Analyst | Test whether a budget call changes when you switch attribution model |